Link For The Real World, Not Just Your Site
The goal of most link building campaigns is to drive traffic to your site and get amazing rankings. However, consider this: with all the available social media channels where people will be engaging with your brand, why not view them with the same importance as your main site?

Independent online journalists should stand up to be counted by the industry
By Robert Niles: If you've started a news website, or left a newsroom to work for an online start-up, don't let the journalism industry forget about you. Keeping a high profile among your colleagues not only helps you personally, it can help drive attention and traffic to your site. But most importantly for our field, keeping track of how many journalists are working outside of traditional print ...

Is Free Web Hosting the Right Choice?
Web hosting choices are of two types, paid and free web hosting. Given these options, under most circumstances, people would choose the free site so they will not spend money. However, at the same time, whatever one gets free of cost always comes with more cons than pros.

Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.

Look at the bottom, not the top, of your traffic analytics to boost your website's readership
By Robert Niles: How can you increase your website's traffic by looking at your current website readership data? The answer to that question might seem obvious, but I warn you that too many news publishers approach this question from the wrong direction - and could be hurting their businesses as a result. The obvious answer to the website traffic question appears to be... to look at what's ...

Book Review: Creative Blogging: Your First Steps To A Successful Blog by Heather Wright Porto
Creative Blogging: Your First Steps To A Successful Blog is designed to simplify the website creation and implementation.

Eight Tips to Create a Successful Business Website by Interaktiva Digital Marketing
MIAMI, FL-- - As internet usage continues to grow, largely due to the exploding growth of smartphones and tablets, companies must have a compelling website to create a strong first impression and stand ...

It's Time to Ditch StumbleUpon for Pinterest
StumbleUpon is one of those sites we've had on our radar for quite sometime . We covered the company's redesign last year, which re-focused the site on topic features. So when StumbleUpon snuck in a strange change the other day without telling anyone, we were shocked. This update made it impossible to get direct links for the pages one is stumbling unless they choose to not sign-in to the ...

What You Need to Know About Brand Building vs. SEO
Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.

7 Reasons Why Blogging Is Still Important in 2012
Some people would like you to think blogging as we know it is over. They share the eye-popping numbers for Tumblr’s growth, for example: 355 million unique visitors per month, and 400 million pageviews per day. And it’s true that Twitter and Facebook have lead many people away from blogging. But publishing content on a [...] Follow SEJ on Twitter @sejournal

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